Placeholder Images for Social Media Posts
Generate correctly sized placeholder images for social media platforms including Instagram, Facebook, Twitter/X, LinkedIn, Pinterest, and TikTok thumbnails.
Detailed Explanation
Placeholder Images for Social Media
Each social media platform has specific image size requirements that affect how content appears in feeds, profiles, and previews. Using correctly sized placeholder images during content planning ensures your designs will not be unexpectedly cropped or distorted.
Social Media Image Sizes Reference
| Type | Size | Aspect Ratio |
|---|---|---|
| Square post | 1080×1080 | 1:1 |
| Portrait post | 1080×1350 | 4:5 |
| Landscape post | 1080×566 | 1.91:1 |
| Story/Reel | 1080×1920 | 9:16 |
| Profile picture | 320×320 | 1:1 |
| Type | Size | Aspect Ratio |
|---|---|---|
| Feed image | 1200×630 | 1.91:1 |
| Cover photo | 820×312 | ~2.63:1 |
| Event cover | 1920×1005 | ~1.91:1 |
| Profile picture | 170×170 | 1:1 |
Twitter/X
| Type | Size | Aspect Ratio |
|---|---|---|
| In-stream image | 1200×675 | 16:9 |
| Header photo | 1500×500 | 3:1 |
| Profile picture | 400×400 | 1:1 |
| Type | Size | Aspect Ratio |
|---|---|---|
| Feed image | 1200×627 | 1.91:1 |
| Company banner | 1128×191 | ~5.9:1 |
| Profile picture | 400×400 | 1:1 |
Generating Social Media Placeholders
- Enter the exact dimensions for your target platform and post type
- Add the platform name and post type as custom text (e.g., "IG Story 1080×1920")
- Use a bright, noticeable background color so the placeholder stands out in your content calendar
- Export as PNG for best quality
Content Calendar Workflow
Creating a set of correctly sized placeholder images for each platform makes it easy to build visual content calendars. Replace placeholders with final designs as they are completed, ensuring every piece meets the platform's size requirements.
Use Case
Social media managers and content creators use platform-specific placeholders when planning content calendars and scheduling posts. Design teams use them in presentation decks to show clients where branded content will appear across different platforms.