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Kanban for Content Creation and Marketing Teams

Organize blog posts, social media, and marketing campaigns on a Kanban board. Includes content-specific columns and approval workflows.

Use Cases

Detailed Explanation

Kanban for Content Creation

Content marketing involves many parallel work streams -- blog posts, social media, email campaigns, videos, and more. A Kanban board helps content teams visualize their pipeline and prevent items from getting lost.

Recommended Column Layout

Ideas → Planned → Writing → Editing → Design → Review → Scheduled → Published
  • Ideas -- Raw topic ideas and brainstorms. No limit.
  • Planned -- Approved topics with assigned authors and target dates.
  • Writing -- First draft in progress. WIP limit: 3 per writer.
  • Editing -- Draft complete, undergoing editorial review.
  • Design -- Graphics, images, or video being created.
  • Review -- Final approval from stakeholders.
  • Scheduled -- Content approved and scheduled for publication.
  • Published -- Live and distributed.

Color Labels by Content Type

  • Blue -- Blog post
  • Purple -- Social media
  • Green -- Email newsletter
  • Orange -- Video / podcast
  • Red -- Time-sensitive / campaign

Managing the Content Calendar

Use card descriptions to store:

  • Target publish date
  • SEO target keyword
  • Distribution channels
  • Performance goals (views, clicks, conversions)

Preventing Bottlenecks

The most common bottleneck in content teams is the Editing column. Set a WIP limit of 2-3 items and ensure editors are not also writing simultaneously. If editing is consistently a bottleneck, consider adding a second editor or implementing peer editing.

Use Case

Use this guide when setting up a Kanban board for a content marketing team, editorial department, or any team that produces written or visual content on a regular schedule.

Try It — Kanban Board

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Related Topics

Basic Kanban Workflow: To Do, In Progress, Done

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Kanban Card Best Practices: What to Include on Every Card

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Personal Kanban: Managing Your Own Tasks with a Board

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WIP Limits: How to Set and Enforce Work-in-Progress Limits

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Kanban for Remote and Distributed Teams

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