Common Placeholder Image Sizes Reference
Complete reference table of common image placeholder sizes for web, mobile, social media, email, and print. Quick-copy dimensions for all standard formats.
Reference
Detailed Explanation
Common Placeholder Image Sizes Reference
This comprehensive reference lists the most frequently needed image dimensions across web, mobile, social media, email, and print design contexts.
Web Development
| Use Case | Size | Aspect Ratio |
|---|---|---|
| Favicon | 32×32, 180×180 | 1:1 |
| App icon | 192×192, 512×512 | 1:1 |
| Avatar (small) | 40×40, 48×48 | 1:1 |
| Avatar (medium) | 96×96, 128×128 | 1:1 |
| Avatar (large) | 150×150, 256×256 | 1:1 |
| Card thumbnail | 300×200 | 3:2 |
| Blog post image | 800×450 | 16:9 |
| Hero section | 1200×600, 1920×600 | 2:1, ~3.2:1 |
| Full-screen hero | 1920×1080 | 16:9 |
| Product image | 600×600, 800×800 | 1:1 |
Social Media
| Platform & Type | Size |
|---|---|
| OG image (all platforms) | 1200×630 |
| Instagram square | 1080×1080 |
| Instagram portrait | 1080×1350 |
| Instagram story | 1080×1920 |
| Twitter in-stream | 1200×675 |
| Facebook cover | 820×312 |
| LinkedIn feed | 1200×627 |
| Pinterest pin | 1000×1500 |
| YouTube thumbnail | 1280×720 |
Advertising (IAB)
| Ad Unit | Size |
|---|---|
| Medium Rectangle | 300×250 |
| Leaderboard | 728×90 |
| Wide Skyscraper | 160×600 |
| Mobile Banner | 320×50 |
| Half Page | 300×600 |
| Billboard | 970×250 |
| Large Leaderboard | 970×90 |
| Mobile Interstitial | 320×480 |
| Use Case | Size |
|---|---|
| Email banner | 600×200 |
| Email hero | 600×300 |
| Product thumbnail | 200×200, 280×280 |
| Logo | 200×60 |
| Social icon | 32×32 |
| Retina banner | 1200×400 |
Screen Resolutions
| Display | Size |
|---|---|
| HD (720p) | 1280×720 |
| Full HD (1080p) | 1920×1080 |
| QHD (1440p) | 2560×1440 |
| 4K UHD | 3840×2160 |
This reference covers the most common sizes, but you can generate any custom dimension up to 4096×4096 pixels using the Image Placeholder Generator.
Use Case
Developers and designers reference this comprehensive size guide when starting a new project to generate all the placeholder images they will need. It serves as a quick lookup for exact dimensions across different contexts without searching multiple sources.